Welcome to the world of eduKiwi School, where learning meets the digital age – no shoes required! This online platform serves up prerecorded classes like a 24/7 knowledge buffet. My mission? To whip up a visual feast that would make even the most screen-weary students hungry for more. Strap in as we explore how I blended animations, ad images, and a promo video to launch eduKiwi School into the educational stratosphere – without a single paper airplane in sight.
Social Media Storytelling
This campaign blends dynamic vertical story animations with eye-catching square visuals, crafted to captivate social media audiences. Each piece highlights a key benefit of the eduKiwi School app, compelling users to embrace this innovative learning platform.
Black Friday Edu-Deals
This striking campaign leverages the classic Black Friday color scheme of vibrant orange and sleek black to showcase irresistible 37% discount. Using only static elements, the design creates a sense of urgency and value, enticing potential students to invest in their education during this limited-time offer.
Calling All Experts: Recruitment Drive
This campaign aims to attract top-tier educators and subject matter experts to join the platform. Using a blend of professional imagery and compelling typography, the visuals highlight the benefits. The design emphasizes the opportunity to reach a global audience and shape the future of online education.
Role
- Creative Director
- Graphic Designer
- Motion Graphics Designer
Software
- Adobe Creative Suite
- LottieFiles
- Spline
Project Outcome
The meticulously designed social media assets successfully enhanced the brand’s online presence and boosted engagement during the ad campaign. The vertical story post effectively captured fleeting attention spans, while the square post provided a compelling snapshot of the campaign’s message. The standout achievement was the vertical video, which combined the brand’s distinctive green with a sleek black background, creating a captivating visual narrative for stories. The cohesive color palette and minimalist design not only conveyed professionalism but also fostered a stronger connection with the target audience. This project stands as a testament to the power of thoughtful design in amplifying brand visibility and engagement.