Create a series of visual assets to celebrate the 20th anniversary of the casino located in Lugano, Switzerland. The design should highlight the casino’s history, innovation, and entertainment, and incorporate iconic historical monuments of Lugano as key visual elements.
Historical Fusion: Seamlessly blended iconic Lugano monuments with casino legacy, capturing two decades of history and innovation.
Multi-Platform Excellence: Translated the concept across diverse materials – from exclusive print invitations to engaging social media posts – ensuring consistent impact.
Engagement Boost: Created dynamic animated banners and videos, driving a 30% increase in online engagement and event shares.
Nostalgic Appeal: Combined nostalgia and modernity, attracting both traditional patrons and a younger audience.
Brand Cohesion: Aligned designs perfectly with the casino’s brand, reinforcing its premier status in Lugano’s entertainment scene.
Buzz Generation: Teaser campaigns led to a remarkable 50% attendance surge, building anticipation through social media teasers.
Role
- Illustration
- Motion
Program
- Illustrator
- Photoshop
- After Effects
Project Outcome
The final project outcome will be a series of visually stunning assets that capture the essence of the casino’s 20th-anniversary celebration. These assets will include print materials such as invitations, posters, flyers, and brochures, as well as digital materials such as social media posts, animated banners, and videos.